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Local SEO Guide: Search Engine Optimization for Local Search
Become #1 in your city with Local SEO
Did you know that Search Engine Optimization (SEO) is also important for small local businesses? Because today, potential customers are increasingly looking for information online before entering a shop or restaurant around the corner.
With the help of our Local Search Engine Optimization Service (Local SEO), your website will be displayed high up in the search results for customers in your area on Google and more visibility means more customers!
The goal: Customers should see your website on the first page of Google results if possible when they are looking for offers in the area.
TABLE OF CONTENTS
Become visible in your city or region with our local SEO consultancy.
WHAT IS LOCAL SEO?
Local SEO is an important aspect of general search engine optimization. Local Search Engine Optimization includes all measures that can be used to improve the placement of a website in local search results.
Each website can be optimized for the local search requests (queries) of potential customers or for local visitors.
With local searches, users use specific locations when searching for a business, restaurant or service. But even generic search queries that do not contain a location suffix can have a local reference, such as “lawyer”, “dentist” or “cafe”. Here the location of the user is retrieved and the search results are adjusted accordingly. Google’s intention is to provide the user with relevant search results. Because if someone is looking for a dentist in Vancouver, they don’t want to see any results from Toronto or Ottawa.
The results are output in the so-called “Local Pack” a card with a list of the most relevant hits. Here is an example of what Google’s Local Pack looks like in a search query:
A study on local search behavior by Google came to the following conclusions:
Nine out of ten consumers use search engines to look for services, reviews and products near them.
Search queries with a local reference are widespread, especially when on the go.
In this context, most consumers search for business addresses, directions and opening times.
Users who are looking for services or products in their area on their smartphone tend to be on the verge of actually making a purchase decision.
Users are therefore looking for products and services that they need and want to buy at that moment when they are on the go. Since Google includes the location of the user when displaying the search results, companies have the opportunity to address users who are nearby and want to use the products or services offered. Anyone who appears in the local search with the right information at this moment has a great chance of turning these users into customers.
HOW IMPORTANT IS SEO FOR LOCAL SEARCH?
More and more local businesses have realized the importance of local search on Google. Google has become an important marketing tool for local businesses. The better the placement in the search results, the more potential new customers a company can generate from the hits on Google.
On the one hand, mobile search queries are increasing and these mostly have a local connection. Relevant information such as address, opening hours or telephone number is increasingly being called up on smartphones while on the move. Users who are looking for services or products in their area are about to make a purchase decision. Anyone who appears in the local search with the right information at this moment has a great chance of turning these users into customers. With Local SEO you increase your visibility in the local search results and draw the attention of users to your shop.
Local SEO is most important for companies and businesses that offer their products and services exclusively or primarily offline.
46% of all Google searches are local, which includes searches made on desktop, mobile, or tablet.
76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of those searches result in a purchase.
The same applies to 34 percent of those who used their tablet or computer to do so.
WHAT KINDS OF BUSINESSES NEED LOCAL SEO?
Any company of any size that serves their customer base or local consumers… Neither the size of the company nor the industry play an important role. In addition to lawyers, healthcare, dentists, plumbers, real estate, contractors and small business these can also be agencies or regional branches of large companies. If you have a physical address and want people to come there, placement in Google’s local hits is important. And the way to get there is through Local SEO.
To put it simply: Businesses that are visited by customers should rely on Local SEO.
LOCAL SEO RANKING FACTORS 2022: WHAT AFFECTS LOCAL RANKINGS?
Google My Business Company website
Mentions on external websites
SEO Optimization of your own website
Reviews on the Internet about the company
External links or backlinks from other sites
Signals via social networks and portals
The use itself, including mobile use
The personalized search in the search enginesOne of the most important ranking factors in Local SEO is physical proximity to the location you are looking for. The closer a store is to the center of a city, the better its position for Local SEO rankings. A disadvantage in this context is the existing local competition.
GOOGLE MY BUSINESS LISTING
Having your own “Google My Business” page is very important for Local SEO. Google uses the content for local search rankings and displays content such as photos, ratings or opening times to the right of the local hits.
If you don’t already have a Google My Business page we can manage it by creating GMB Listing for you. A well-maintained Google My Business entry is essential for better findability in local searches. With a Google My Business entry, your company will be visible on Google Maps and Google Local Listings. These are displayed above the organic search results and attract more attention from the user.
Not all of your users use Google’s local search. The presence on Apple Maps and Bing Places is also relevant to increase local visibility. Although there are fewer users overall, the competition is also lower at the same time, which increases your chances of a good ranking on this platform. Bing Places and Apple Maps are therefore a good complement to Google My Business.
Local SEO has become indispensable in many industries. Many users not only want to find the address or phone number of a shop on the Internet, they also want to get an idea of the company. This means that the ranking in the local search results is relevant, an appealing website and meaningful ratings from other users. A trustworthy image of a company as well as important keywords in connection with the relevant place name are an absolute must in order to generate customers from prospects.
Local SEO offers enormous added value for locally active companies.
Any business that offers local services should use Local SEO. The advantages are obvious. Good local creates a high added value compared to your competitors and increases the potential for better rankings and thus new customers.
Local Search Engine Optimization is all about the 3 Ps: prominence (how well known is your brand online?), proximity (how far is the distance between the user and what he or she is looking for?), pertinence (how can I make my brand even more relevant?)
By combining these factors, the search results that are closest to the search query are displayed.
FAQ (Frequently Asked Questions)
Local SEO means all measures that lead to an optimal ranking in the local search results of a search engine (e.g. Google).
The competition in the local results has grown steadily in recent years, which is why it is appropriate to optimize the local SEO presence. Google takes the location of the searching user into account, which is why it only makes sense to target potential customers in the vicinity using local SEO measures.
Local SEO makes sense for every service provider or stationary retailer with one or more locations. But these industries should definitely do Local SEO: doctors, lawyers, dentists, plumbers, real estate, contractors, restaurants, cafes, bars, clubs, retail stores, gyms and small businesses. Local SEO is relevant for anyone who offers their products and services offline and who wants to attract more users to their physical stores.
There are many local SEO ranking factors that affect search results. The most important ranking factor in local SEO is physical proximity to the user’s location, and it’s also the factor over which you have the least control. The company should definitely rank in organic search results as well as in local searches. In order to rank in local search, a page on Google My Business is essential.
Yes! With more consumers searching for local businesses online than ever before, local SEO services are essential for your business to organically attract more customers through an online search.
Full Service Local SEO
Based on the expectations of your target group, we develop holistic content that is perfectly tailored to the intentions of the user.
Local SEO strategy
Together with your company we develop a robust local SEO strategy.
Local topics and search terms
We support you in evaluating topics and keyword research so that your local SEO fully reaches your local target group.
Google My Business Optimization
The creation and optimization of a meaningful and attractive Google My Business profile is an elementary part of local search engine optimization.
The advantage of local searches:
The demand for your product or service already exists! All you have to do is draw the prospect’s attention to you in a positive way and provide them with the most important information so that they can contact you. Your advantages with Local SEO:
increased website traffic
more local customers and new customers
increased company awareness
Have more SEO needs? Questions to ask?
Hop on a call with one of SEO experts at +1 236-412-3333 and set the ball rolling.
Local SEO Services in USA & Canada
Our local SEO strategy: Deliver results you can see. For better local findability:
Keyword and competition analysis
Keyword competitive analysis is the process of finding relevant and valuable keywords.
SEO strategy is a detailed plan to improve a website’s search engine rankings in order to capture more organic traffic.
Google My Business entry
Google My Business entry – for more visibility of your company. Bring your business to the fore on Google with us.
Business directory entries
We will find the best business directories for you and create and maintain your entries.
Our team work for the best results from your landing pages. SEO friendly landing pages generate more traffic and leads.
OnPage optimization includes all SEO measures that take place on your own website. We successfully optimize your website for search engines.