BEK CONSTRUCTION
At Techatami, Accuracy and excellence can only be achieved by performing research analysis repeatedly with more functionalities and parameters.
Learn how we run and manage a successful branding project.
Planning & Execution
PROJECT SUMMARY
BEK Construction is a residential and commercial general contractor based in Vancouver that specializes in custom house building and renovations. The robust branding for BEK Construction involves both the features of emotional appeal and brand elements. Their branding features include the name, logo, symbol, design, slogan, and any other important aspect that sets them apart from their competitors.
Throughout this project, we focused on creating a strong and unique brand identity for BEK Construction which doesn’t only help them create a stunning identity but also their clients are now more inclined to connect with them.
To help them create a valid brand identity, the proficient design team started this project with a vision to go deeper into business goals and conduct market, user, and competitor research. To build an exceptional foundation for their brand, brand personality and product’s goal were the primary focus.
Visual Identity
A DESIGN-CENTRIC APPROACH
The major focus was to set the priorities and values of their brand. We also focused on designing an interactive logo to make a lasting impression on their customers. To make sure they hit the mark right, we managed to develop a strong visual identity of BEK Construction.
If the identity is unattractive, over 30% of the users will stop engaging with your brand. Throughout the creative process of brand identity, we made sure to create a visually stunning identity that is co-dependent on a uniquely interactive logo design.
Today BEK Construction’s logo design holds an impressive track record of increasing leads to a 3.5x greater brand visibility. To make it happen for them, we enabled them to produce stunning visual designs in a way that messages are transmitted efficiently and aesthetically.
Fonts Used In The Project
INTERACTIVE TYPOGRAPHY
ALL HELVETICA NUEU
Typography is a key design element that complements the branding project we create. With so many fonts available, it plays a critical role in the perception of our project, which is why it is always at the forefront of the design process. When selecting the best fonts, we make certain that they are legible, web-safe, and easy to read.
COLORS USED IN BRANDING
Colors
Branding It Superior
THE ELEMENT OF AIDA
After the goals were set, and the product’s personality seemed to be clear, we thoroughly conducted market and user research to analyze the information about potential competitors. This is the most important and essential aspect of every branding project at Techatami which is exactly what influences its success.
To help them make a lasting impression on its potential users and buyers, the next step was the research for the target audience which is crucial to figure out the preferences, interests, and peculiarities.
The most important aspect of our branding project is to implementation of the element of AIDA that affects the whole branding concept effectively and moved it in the right direction. The vision of this important concept was to provide them with the best modification and creation of vector graphics with a functional design solution through which they’ve been getting elevating results.
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