Plumbing SEO is the optimization of the website of a plumbing company to make it appear on the top of the search list and drive organic traffic to the website. This is important because 75 % of the people who search for a particular service only look at the first page which means if your company does not show up on the top 5-7 spot of the result page you should level up your game because only the cream of the crop is getting selected for their services.
If you want to improve the site of your company and make it appear on the top of the search result list you must put in some time and effort and implement some basic SEO tactics or you can hire an SEO expert.
Here are some strategies that you can use to improve your site, increase your reach and gain more customers in your local area.
Use Local SEO for Plumbers to target the local customers: if a person is looking for plumbing-related services they won’t look for someone who provides their services on the other end of the country, they will look for someone who is the nearest to visit. Here if the same person searches up plumbers “near me” you need to make sure that your site is visible on the top because studies show that over 90-95% of people click on the first site that pops up. If more people visit you there are chances that you have higher chances of convincing the targeted customer to use your service and might even help you turn them into a regular customer.
You can do this by using Google My Business: GMB can help you build a profile for your business and appear on the right side of the Google search result. You will need to provide Google with as much information as you can provide in your listing like phone number, website, images, location, service hours, etc. Setting up a Google my account profile will enable you to show your site on Google maps results when someone is scouring for a plumber in your area.
Optimize your site so that it includes the relevant words: this means adjusting the content of your website to make it more relevant to what your services provide but it doesn’t mean you have to force the keywords in the content you just have to optimize how your site will be perceived by the potential customers.
Use keywords related to plumbing to boost your business: keywords refer to the words or phrases that a potential customer might use to search for the service related to plumbing like “plumbers near me” or “Plumbers in [city name]“. You can use these phrases and words to your benefit by adding these words to your content. By doing so, you can increase the organic traffic by letting them know you provide those particular services.
Optimize the meta title & description: that is include the relevant keywords in your site’s title so that it compels the people to click on your site when it appears in the search list. Create the content by keeping your services in mind and trying to answer the common question that some people might have.