SEO services are used to increase the organic traffic of a site by using different methods and techniques. The experts of this field use tactics like creating quality content, enhancement of elements on a site to create a good user experience, easy navigation on the site, usage of relevant keywords and titles, making sure that the content present on the site is relevant to the product and customer, improving the availability of links on relevant sites, etc. while keeping the regulations and guidelines directed by Google in mind.
The main role of SEO is to improve your ranking on the Google search list, which means the easy availability of your site when a related keyword is searched on the search engine. A good ranking on Google means a good amount of people who visit your site which is also known as organic traffic and more traffic means more sales.
Some of the services that SEO can provide are:
Link Building – It is a process where websites other than yours are used to get traffic on your main site. These methods use the link that directs the traffic towards the main page. This increases the PA (Page Authority) of your site. An increase in PA score is directly proportional to the rank that your site gets on the search list which means the higher the PA score, the higher the rank in a Google search result.
Local SEO – In this strategy, the main focus of the SEO expert is to increase the ranking of your site in local search results on Google. This is helpful since any business that has a physical address is most benefited by the local customers hence, they can benefit from local SEO. In these experts use tactics like making sites while keeping mobile users as the priority, collection of good reviews from the locals, and focusing on link building. This is different from traditional SEO as the traditional SEO focuses mainly on the visibility of the site on a global or national scale but in local SEO the main focus is local search.
Google My Business – This is mainly used to manage how your business or site appears to a potential customer. This is also used to mention some specific details about your business like opening and closing timings and makes it easier for the customer to contact you. It helps you gain more customers by showing your business to the local searchers.
E-commerce SEO – In this, the main focus is increasing the availability and ranking of your site in search engine result pages (SERPs). This mainly involves the use of relevant headlines, the accuracy of the description of a product, improving internal link structure and user experience. The main thing that is kept in mind while doing e-commerce SEO is to create a specific product page for different products to increase the incoming traffic to all the different products. E-commerce has become a very important platform as these methods help the customers find what they need without much effort and save their time and energy. So, if your page does not show up in SERPs you might lose many potential customers.
SEO Copywriting – In this the SEO copywriter uses SEO strategies to write copy that will increase the ranking of your website on the search engine. An SEO copywriter does this by introducing some important keywords naturally in the content and by making sure the keywords are relevant. They include internal links to add value to the content etc.