Why do dentists need SEO?
“Dental SEO” if you are a dental provider and have your website you might have come across this term but what does it mean?
Well to put it simply dental SEO is a strategy that you can use to increase the visibility of your website in the search engine results which increases the amount of organic traffic to your website. Increases in traffic mean you will get more potential customers on your site.
Most of the time the main focus of a dental provider is to give their patients good care and they don’t put much effort when it comes to marketing but the reality is any kind of provider whether it is a business or a dental provider no one can afford to ignore marketing since its the base which let people know about you and keep their flow coming. But if nobody knows about you then you can’t provide people with your services even if you want to. that’s why the demand for SEO is increasing.
What does a Dental SEO do?
The main focus of dental SEO is to optimize your site and look for the areas which might need improvement and changes to increase the ranking of your site on the Google search list. It can be done on both global and local levels according to your needs. Dental SEO makes your practice appear higher on the Google search engine result. It lets your website appear on the good spot on the search engine result page without the extra mess of paying for ads and all. It lets you be found online by patients.
Why is it important?
Studies have found that 70% of people click on the top 5 suggestions on the search result list and over 90% of people don’t even bother to go on the second page let alone third and fourth. In the past few years, SEO has become the backbone of modern online marketing strategies. There are many ways a good SEO expert can help you and some of them are listed below:
SEO can help you build trust and credibility with your patients:
SEO being the popular marketing strategy, it is already adopted by many people and that includes your competitors. Now everybody uses the internet to find the solution to their problems online and your competitors who are already using SEO have a higher chance of getting that patient because their website is visible on the top results of the search list. In that case, using your SEO strategies can give your practice a boost and help you get more traffic.
SEO is not only about using strategies to make your website more visible it can also help you build trust with your patients. It is possible because when more people visit you, the more you get good reviews on your site, and bit by bit it increases the perspective of how people view your practice. Another reason for this is that when your website is on the top of the search result it automatically increases the trust of people in your site.
SEO can help you receive more people on your site: to achieve this SEO experts use different strategies up their sleeves like link building, posting of relevant content, easy navigation of the site, etc. Higher traffic means you have a higher chance of convincing someone to book an appointment. SEO makes it easier for the people who need your service to find you instead of approaching random people.